Compete for theDrop 01 prize.
Three first pieces are going to creators who win the drop. Make a TikTok using our brand kit. The best three compete for the first Manemys ever made.
What this is.
Manemy is a new minimal essentials brand made in Italy. Drop 01 is being cut and sewn right now in a small factory in Veneto. Before any of it goes public, we're sending a few pieces to creators who can show what it feels like to wear. We don't have a big budget. We have a brand we love and the first manemys to give away.
WHAT IT IS
An open competition. Anyone with a TikTok can enter. The three strongest entries win the first Drop 01 sets — before any go on sale.
WHAT YOU WIN
One full Drop 01 set: oversized t-shirt + matching sweatpants. Made in Italy. Unisex. Choice of cream or black. ARV $350. Free worldwide shipping.
WHAT WE ASK
Make one TikTok using our brand kit. Tag @manemy.co and use #ManemyDrop01. Submit the URL below.
How it works.
Five steps. None of them complicated.
Register
Fill in the form below — TikTok handle, email, a sentence on why you'd post this. Takes a minute.
Download the brand kit
You'll get a link to a folder with product photos, factory videos, the logo, brand voice notes, and suggested sounds. Use any of it.
Make your TikTok
Anything goes — product showcase, brand mood, founder story riff, factory cut, your styling. The only rule is it has to feel like Manemy.
Post it
Tag @manemy.co. Use #ManemyDrop01. Make it public. Submit your video URL on this page.
We pick. You win.
We pick our top five by July 5. Community vote on those five picks the grand prize winner. All three winners get a full Drop 01 set in July.
Brand guidelines.
A short page so your ad feels like ours. Don't follow it like rules. Follow it like a vibe.
THE AESTHETIC
Quiet luxury. Italian craft. Slow. Considered. Black, cream, champagne gold. More The Row than streetwear. More Lemaire than logo.
VOICE
Calm. Direct. Confident without shouting. Sentence case. Periods, not exclamations. Use "I" for personal beats. Use "we" or no pronoun for the brand.
YES
- Process footage — fabric, factory, embroidery
- Slow ambient, minimal piano, Italian film scores
- Negative space, soft natural light, slow cameras
- Close-ups — embroidery, fabric, wax seal, hang tag
NO
- ALL CAPS or hype punctuation
- "Limited time," urgency selling
- Loud meme audios or trending dance edits
- Logo as the hero of every shot
TAGS & MENTIONS
Tag @manemy.co in caption. Use #ManemyDrop01 + any of: #manemy #drop01 #madeinitaly #quietluxury #minimalstyle #italiancraftsmanship
CAPTION EXAMPLE
Brand kit.
Everything you need to make something that feels like Manemy.
Email us at info@manemy.com after you register and we'll send the link within a few hours.
Apply.
Register, get the brand kit link, post your TikTok, submit the URL. Entries close June 30.
Questions.
We pick our top five entries by July 5 based on fit, craft, and storytelling. Then a 48-hour community vote on those five picks the grand prize. All three winners get a full Drop 01 set.
Drop 01 production wraps mid-July. Winners get tracked shipping the same week — first off the line, before the public release.
Yes. Each video counts as a separate entry. Use #ManemyDrop01 on each. We score the strongest one in your set.
Yes. We ship anywhere DHL or UPS goes.
Sam Sargsyan. Solo founder. The brand is named after his daughters Maneh and Emily — their initials make the ME mark. The first samples are coming off the line at Niki Confezioni in Veneto right now.